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YOUR FRIDAY BRUNCH IS ON US
Use your Upoints to pay for one Friday brunch and enjoy the second one on us!
DINE PARISIAN-STYLE
Combine the charm of a Parisian street café, with the electricity of Downtown Dubai.
La Serre Bistro & Boulangerie
MAGICAL LAKESIDE DINING
Dubai’s award winning lakeside Thai Restaurant has something new to share.
Thiptara, Palace Downtown
DISCOVER URBAN PICNIC
The coolest al fresco brunch in town. Get your exclusive member discount today.
Vida Downtown
EXPERIENCE THE DUBAI MALL
Gold & Platinum members can now experience The Dubai Mall in style with special benefits from June to September.
The Dubai Mall
EXPERIENCES BUILT AROUND YOU, FOR YOU

Life is about making the most of every moment, creating memories to treasure forever. As a member of U By Emaar, you can do all this and more when you stay, dine and play at our participating brands.

Our members can earn Upoints on when watching movies at Reel Cinemas or ice-skating at Dubai Ice Rink, and benefits include preferential stay rates, discounts on spa and at our restaurants.

It’s time to #CelebrateU, join here or at any of our participating venues

  • How to Earn
    Stay at our diverse destinations, dine across our selection of restaurants and visit Dubai’s most popular attractions to earn Upoints.
  • How to redeem
    Redeem Upoints against exciting stay, dining and leisure experiences across an incredible selection of destinations.
  • tiers & benefits
    When you join the U By Emaar universe, you embark on a journey of infinite discovery and value tailored to your desires.
BRANDS
Encompassing Emaar’s world of award-winning lifestyle hotels, world-class culinary venues and Dubai’s most popular attractions, our brands offer members the opportunity to enjoy superlative experiences with ease .