Welcome to U By Emaar
A world of exclusive benefits & experiences
With 60+ participating venues
What's New
Dining Special at Address Beach Resort
Get additional 10% off on select dining venues until 30 September
LEARN MORERamadan Above The Clouds at At.Mosphere Burj Khalifa
Members can enjoy a flat 15% discount on the Iftar and Sohour.
LEARN MOREExclusive Launch Offer: Earn 3X Upoints at Address Jabal Omar Makkah Hotel
Book before 31 March.
LEARN MORELevel Up Your Tier Status This Ramadan!
Redeem 500 Upoints Or More And Get A Chance To Level Up Your Tier Status
LEARN MORECelebrate The Magic Of Ramadan With U By Emaar
Spend & Win Upoints & Luxury Getaway During Ramadan With U By Emaar
LEARN MOREExclusive Ramadan Sale: Up To 45% Off Stays With Iftar
Luxury awaits this Ramadan. Book before 8 March.
LEARN MOREDive Into Tranquility - Up To 40% Off Stays!
Experience the essence of relaxation and book your stays before 5 March
LEARN MOREIl Brunch Italiano Returns At Armani/Deli
Members can enjoy a flat 25% discount on the brunch packages.
LEARN MOREAdventure By The Sea - Up To 40% Off Stays!
Dive into luxury and serenity and book your stays before 18 February
LEARN MOREValentine’s On Top Of The World At At.Mosphere Burj Khalifa
Immerse in romantic bliss with a sharing dinner on Valentine's and get 15% off
LEARN MOREExclusive Stay Offer At Address Beach Resort
Book your stay to enjoy up to 15% off and indulge in a memorable escape in the heart of Dubai.
LEARN MOREPoolside Brunch Club
With up to 20% off on delicious food and sun-kissed views, the poolside brunch packs a flavourful punch
LEARN MOREPrivate Jacuzzi Time At The Spa
Enjoy up to 20% off for your private jacuzzi, with stunning views of Burj Khalifa.
LEARN MOREWelcome To Armani/Deli Gourmet Flavours
Members can enjoy a flat 30% discount on the A La Carte menu.
LEARN MORELuxury Awaits - Up To 40% Off All Rooms!
Escape to opulence and at Addresss Beach Resort Fujairah, Vida Beach Resort Umm Al Quwain and Palace Beach Resort Fujairah.
LEARN MOREBrunch BELEZA at Li’Brasil, Address Beach Resort
Get Buy One Get One on the iconic Brunch BELEZA at Address Beach Resort.
LEARN MORECouples Treatment At Level 75
20% off on Couple Spa treatment with complimentary infinity pool access.
LEARN MORESea Food Night at Address Sky View
A lavish seafood buffet is in store every Friday at The Restaurant
LEARN MORERose and Oud Escape Treatment
Reveal plumper, fresher, and youthful skin with this premium intensive treatment.
LEARN MORELimitless Saturday Brunch at Vida Creek Harbour
Try our full-action brunch with bottomless beverages and stunning views
LEARN MOREearn and redeem
Here’s how it works
EARN
Earn Upoints for every Dirham you spend
2 AED = 1 UPoint
Earn points everytime you spend at participating outlets.
You earn 1 Upoint for every AED 2 spent across Address Hotels + Resorts, Vida Hotels & Resorts, Rove Hotels and Play experiences.
Total Upoints
518
Worth AED 51
The Restaurant at Address Dubai Mall
20 Nov 2019
+256
Dubai Ice Rink
20 Nov 2019
+172
Reel Cinemas
06 Nov 2019
+90
REDEEM
Pay with your Upoints on your next visit
10 UPoints = 1 AED
Once you have accumulated enough points, you can redeem them at participating outlets for an experience of your choice.
TIER BENEFITS
Join and instantly enjoy 5% off across participating outlets
The more you spend, the higher you progress unlocking greater discounts and privileges.