CREATED BY US,
CREATED FOR YOU
The U By Emaar loyalty programme has been created in a way that members progressively gain access to a world of benefits and privileges. This four-tiered loyalty programme presents elevated experiences for members as they are upgraded through each tier.

As a U by Emaar member, we want to make sure your every experience with us is one you will look forward to. Take a look at our enhanced tier benefits including exciting food and beverage discounts, preferential rates when booking direct and much more.
TIERS
  • The first tier of the U By Emaar loyalty programme, this is the first step toward earning Upoints. Members stay in this tier till they have earned 9,999 Upoints.
  • Members who earn 10,000 Upoints are upgraded to the Silver Tier, which offers unique benefits on various lifestyle offerings.
  • Members with 25,000 Upoints enter the Gold Tier, where they enjoy benefits on exceptional stay, dining and leisure experiences.
  • The topmost level of the U By Emaar loyalty programme, the Platinum Tier welcomes members who have earned 60,000 Upoints.
Your tier status is valid for a period of 12 months and will depend on your Upoints earned in the last 12 months. Bonus Upoints earned do not qualify for Tier Status. Tier points will be recalculated at the end of 12 months and you will be moved to a matching tier as per your current tier points balance; so you may be downgraded more than one level. However, if the total number of Upoints earned in the last 12 months meets the required limit for the next tier level, your membership will be instantly upgraded. Please Click here to view terms and conditions that apply on tier maintenance, upgrades and downgrades.
BENEFITS
BLACK SILVER GOLD PLATINUM
Earn Upoints every time you stay, dine or play at our participating lifestyle hotels
(NEW) Preferential Stay rates of 10% when booking direct
(ENHANCED) Discount on Food and Beverage Bill 10% 20% 25% 30%
Discount on spa treatments 10% 20%
Late hotel checkout at 4.00 PM
(ENHANCED) Complimentary buffet breakfast for 2 when staying
(NEW) Free coke and popcorn when you purchase movie tickets
(NEW) Room upgrade based on availability
(NEW) Suite upgrade based on availability
(NEW) Club lounge access
Transfers to and from Dubai International Airport
(ENHANCED) 20% off membership fees at participating leisure clubs
(NEW) Dubai Mall Fashion Lounge access
Please Click here to view terms and conditions or Click here to access frequently asked questions.