IT’S TIME TO#CELEBRATEU
The U By Emaar loyalty programme has been created in a way that members progressively gain access to a world of benefits and privileges. This four-tiered loyalty programme presents elevated experiences for members as they are upgraded through each tier.

As a U by Emaar member, we want to make sure your every experience with us is one you will look forward to. Take a look at our enhanced tier benefits including exciting food and beverage discounts, preferential rates when booking direct and much more.
TIERS
  • The first tier of the U By Emaar loyalty programme, this is the first step toward earning Upoints. Members stay in this tier till they have earned 9,999 Upoints.
  • Members who earn 10,000 Upoints are upgraded to the Silver Tier, which offers unique benefits on various lifestyle offerings.
  • Members with 25,000 Upoints enter the Gold Tier, where they enjoy benefits on exceptional stay, dining and leisure experiences.
  • The topmost level of the U By Emaar loyalty programme, the Platinum Tier welcomes members who have earned 60,000 Upoints.
Your tier status is valid for a period of 12 months and will depend on your Upoints earned in the last 12 months. Bonus Upoints earned do not qualify for Tier Status. Tier points will be recalculated at the end of 12 months. If the total number of Upoints earned in the last 12 months meets the required limit for the next tier level, your membership will be instantly upgraded. Please Click Click here to view terms and conditions that apply on tier maintenance, upgrades and downgrades.
BENEFITS
BLACK SILVER GOLD PLATINUM
Earn Upoints every time you stay, dine or play with U By Emaar
Book direct and enjoy 10% savings on hotel stays
Exclusive tier savings on your dining bill## 10% 20% 25% 30%
Exclusive tier savings on Spa treatments 10% 20%
Late hotel checkout until 4.00 PM*
Complimentary buffet breakfast for 2 when staying**
Upgrade to enhanced room***
Complimentary popcorn and cold drink when you purchase Reel Cinema movie tickets
Upgrade to suite***
20% savings on membership fees at Emaar leisure clubs
Exclusive saving of 30% at Dubai Opera
Complimentary Club lounge access for 2****
Complimentary transfers to and from Dubai International Airport
2% land registration fee waiver#
2 year free service fees#
Access to The Dubai Mall Fashion Lounge for 2
*Subject to availability
**Not available in Rove Hotels. Breakfast must be taken in hotel restaurant
*** Subject to availability at time of check-in
****Valid for guests staying at Address Hotels + Resorts and Vida Hotels And Resorts only
#Applicable only on direct purchases from Emaar Properties
## Not Available in Rove Hotels.

Please Click here to view terms and conditions or Click here to access frequently asked questions.